PANEL - AI: Friend or Foe? Protecting Music Creators in the Age of Artificial Intelligence

Artificial intelligence is rapidly reshaping the music industry, bringing both new opportunities and serious concerns for artists, songwriters, managers, and rights holders. This panel will explore the evolving impact of AI on music creation, synchronization, distribution, marketing, and monetization, while examining how the music community can responsibly navigate innovation and ensure that human creativity remains valued and protected.

Featured Speakers:

Benji Rogers, Co-President, Sureel AI

Benji is a British-born, New York–based entrepreneur and educator working at the intersection of music, media, and AI. As Co-President of Sureel AI, he focuses on explainability and attribution, ensuring creators and their work are recognized and fairly rewarded. As a Partner at Lark42, he helps startups secure funding, build products, and navigate market entry in music and AI—always emphasizing human-centered solutions over pure automation. He also teaches at Berklee College of Music, bringing both an artist's and a technologist's perspective to the evolving landscape of music and technology.

He has founded multiple companies, including one recognized on Fast Company's "Most Innovative Companies" list. He has been named to Billboard's 40 Under 40 and honored as Digital Executive of the Year.

Benji writes The Daily Active User, a weekly newsletter exploring what it means to be human within attention-maximizing systems—and how we might reclaim them for creativity and dignity. The Friday edition of Something For The Weekend includes curated recommendations on what to read, watch, and listen to.

Mark Frieser, Founder & CEO, Sync Summit

TBD

TBD

Mark Frieser is a Clio Award-winning entrepreneur, speaker, and internationally recognized leader at the intersection of music, technology, business, branding, and entertainment. As Founder and CEO of Disconic, an innovative music licensing platform, and creator of Sync Summit, one of the world's leading conferences focused on music synchronization, Mark has helped transform how artists, brands, media companies, and technology platforms connect, collaborate, and create value through music.

With more than two decades of experience spanning music licensing, sync, advertising, technology, and international business, Mark has worked with major companies and industry leaders around the globe. A recognized thought leader on the future of music and entertainment, he is known for bridging the worlds of music, media, and technology, helping brands, creators, and entrepreneurs navigate an evolving marketplace while fostering innovation, education, and new business opportunities across the industry.

TBD

TBD

Moderator:

TBD

TBD