Signing a label deal used to be one of the most important decisions an artist could ever make, with the potential to define careers for decades. But many often overlook that they can get many of the same benefits of a label deal without giving up ownership of their music, by pursuing alternative funding and investment opportunities. beatBread is at the forefront of this approach, providing advances from $1,000 to $2 million to artists that are repaid from a share of their streaming and airplay revenues over a period of their choosing. Artists with as few as 10,000 monthly listeners on Spotify can take advantage, and get access to capital to hire the team that's right for them and maintain control of their career while climbing the music industry ladder. In this webinar, Peter Sinclair (CEO & Founder) and Matthew Tilley (Head of Artist and Industry Development) will explain how this approach can benefit artists and walk attendees through the process of applying for funding with beatBread.
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Peter Sinclair, Founder and CEO of beatBread
Peter Sinclair is a seasoned entrepreneur, with deep expertise in launching and elevating digital-forward businesses in the financial, music and consumer product sectors. He has repeatedly taken companies and business units from pre-revenue to rapid scale, creating high-performing organizations that deliver operational and commercial success.
He co-founded beatBread in 2020 as a means to empower more artists to make a living from their music without giving up ownership of their masters or the ability to make their own career decisions. Since launch, beatBread has helped almost 500 artists with advances against streaming revenues from new and catalog tracks, giving them the financial freedom to build the team and partnerships that work best for them.
Peter Sinclair is an “accidental participant” in the music industry. Before entering the music industry, Peter built an extensive track record launching and growing digital- forward businesses in the finance, gifting and consumer product sectors. He has repeatedly taken companies and business units from pre-revenue to rapid scale.
He co-founded beatBread in 2020 to empower more artists to advance their careers without giving up ownership of their masters or the ability to make their own career decisions.
Peter saw the urgent need for a new paradigm in artist funding in his five years at Universal Music Group. Peter also has experience serving customers neglected by “themainstream industry”. Peter built and scaled the direct to consumer business at t GreenDot, a company that increased access and reduced the cost of financial services for individuals who were ignored and overcharged by traditional banks.
Peter is married with two children, and is passionate about charities that serve children and adults with special needs. He lives in Los Angeles, CA.
Matthew Tilley, Head of Artist and Industry Development at beatBread
Matthew Tilley is an experienced music industry veteran who has spent almost twenty- five years developing compelling and innovative marketing and development campaigns for some of the best-known artists in the world. He has worked at the crossroads of technology and music to create global initiatives that drive successful artist outcomes, and has a proven track record in building effective relationships between artists, labels and the wider music industry ecosystem.
Matthew is Head of Artist and Industry Development at beatBread, with a remit to help more artists gain access to funding, empowering them with enhanced choice and control. Since launch in 2020, beatBread has helped almost [xxx] artists with advances against streaming revenues from new and catalog tracks, giving them the financial freedom to build the team and partnerships that work best for them.
Prior to taking his current role, Matthew worked alongside beatBread founder Peter Sinclair at Universal Music Group as Vice President of Consumer Engagement. In that role he ran a team of ten, working across all of the company’s labels to create innovative direct-to-consumer campaigns that significantly enhance an artist’s direct relationship with fans. The division scaled revenue from less than $10 million to more than $160 million within four years, and built meaningful revenue streams for artists including Billie Eilish, Justin Bieber, Ariana Grande and The Weeknd.
He spent two years as Senior Vice President of Business Development at Disciple Media, leading the start-up’s relationship advancement with key music and entertainment artists, managers and partners. Through Matthew’s work, the subscription-based app service built deep relationships with a series of artists, including Luke Bryan, Rufus Wainwright and ODESZA.
Matthew was previously Senior Vice President of Global Marketing at EMI Music, developing worldwide campaigns for a series of international artists including Pharrell Williams, Beastie Boys and Norah Jones. Standout successes for Matthew and his team included the global success of Katy Perry, 30 Seconds To Mars and Lady Antebellum (now Lady A).
Before joining EMI in 2006, Matthew held a number of roles in both London and New York with Universal Music Group labels Island Def Jam and PolyGram International. Matthew has a Bachelor of Arts degree in Business Studies with a marketing specialism from Thames Valley University in the United Kingdom. Matthew is married with one son, and lives in Hoboken, New Jersey.