MMF-US Webinar: Building the Modern Artist Business - Growth, Revenue, and Superfans
Explore how today's artists are developing sustainable careers by diversifying revenue streams, engaging their audiences, and building communities of superfans. This webinar will examine strategies, business models, and practical approaches that independent artists and their teams are using to grow their careers while maintaining creative and business control.
Featured Speakers:
Celena Fields, Head of Artist Relations, EVEN
With nearly a decade of experience across sports, music, and entertainment, Celena Fields has built an impressive career spanning artist management, streaming, labels, distribution, and brand partnerships. As Head of Artist Relations at EVEN, she leads artist acquisition and strategic partnerships across the music industry. Previously, she held senior leadership roles at Love Renaissance (LVRN), Human Re Sources (Sony/The Orchard), and Apple Music, where she developed marketing and streaming strategies for artists at every stage of their careers.
Litza Roumeliotis, Director of Artist and Partner Strategy, EVEN
Litza Roumeliotis brings more than a decade of experience across radio, touring, major labels, and artist strategy. Her career has included hands-on work with artists such as TLC, as well as leadership in fan engagement, release strategy, and industry partnerships. As Director of Artist and Partner Strategy at EVEN, she helps artists build stronger relationships with their audiences through innovative fan engagement strategies while supporting sustainable, artist-first business models.
Matthew Tilley, Head of Artist & Industry Development, beatBread
Matthew Tilley is a music industry veteran with more than twenty-five years of experience developing innovative marketing and artist development campaigns for some of the world's best-known artists. Throughout his career, he has worked at the intersection of music and technology, creating global initiatives that strengthen relationships between artists, labels, and the broader music ecosystem. As Head of Artist & Industry Development at beatBread, Matthew helps artists access funding solutions that provide greater financial flexibility and creative independence. Since its launch in 2020, beatBread has provided advances against streaming revenues to nearly 2,000 artists, empowering them to build the teams and partnerships that best support their careers.
Don’t miss this important discussion - register now to secure your spot.
Open to MMF-US members, non-members, and all music industry professionals.
📅 Thursday, July 16th, 2026
⏰ 9:00-10:00 AM PT / 11:00 AM-12:00 PM CT / 12:00-1:00 PM ET