At its core, every music creative is a small business. Join the conversation between Alex Heiche (CEO & Founder of the leading music finance firm, Sound Royalties), and Thuy-An Julien (Music Industry Executive and Artist Manager) as they discuss the many ways artists access funding, and the cashflow needed to develop their career, build their brand, and grow their business.
Speakers:
Alex Heiche, CEO & Founder of Sound Royalties
Alex founded Sound Royalties in 2014 with the vision of providing funding to music creatives without ever taking ownership of the underlying copyrights. This alternative to creative financing was the first of its kind available to the music industry, and Sound Royalties continues to be the leading royalty finance firm that has pioneered this funding model. Alex possesses decades of experience in providing funds and finance raising strategies to music creatives, large annuity recipients, and professional athletes. He has worked with leading music industry professionals, including GRAMMY-Award winners, platinum recording artists and notable music industry executives in every genre, always with the utmost discretion and privacy.
Thuy-An Julien, Artist Manager
After blazing a trail for women and minorities in technology and music at Apple, Grammy award-winning entertainment and media executive Thuy-An Julien is not resting on her laurels. With over 20 years of experience at the intersection of music, business and technology, her cutting-edge vision for technology's potential, coupled with her passion for music and business acumen have made her a go-to person for moving music forward.
Ms. Julien is Chief Business Officer of Harris Family Legacy/ Grand Hustle and Chief of Staff to Tip “T.I.” Harris. In this position, she advises Mr. Harris on the best practices for business deals ensuring the different pillars of his enterprise. work synergistically as well as overall strategy for Grand Hustle Records/Films. She also aligns new business ventures with strategic brands and strives to bring international growth opportunities to the table.
She's also head of Hartman's House, LLC, a management company for musicians, where she and her team set artists free to be creative while managing all other aspects of their careers. Focusing on how artists can be successful while staying independent, she is working with a group of artists who share this vision.
Previously, she was the Head of Artist Promotions at UnitedMasters where she was key in the success of multi-platinum recording artists NLE Choppa. She also helped guide the company in growth of their DSP and promotional strategies.
Prior to UnitedMasters, as President of HipHopDX, a Hip Hop Media company, she helped shape the brand’s strategy for growth and success introducing new products, Rap Rising at SXSW, Soulful Sundays as well as revamping existing products.
She blazed new trails at Apple for 15 years in a variety of critical roles. She headed up original content brands in North America for iTunes. She raised the quality of recording sessions to Grammy-winning levels. As a creator, producer, partner manager, and strategic innovator, she played an integral role in the success of iTunes in multiple market segments, some she created, while significantly expanding others. She also created the Urban Marketing department—the first ever targeted marketing group at iTunes—to address missed opportunities in the focus of the original iTunes platform, originally designed only for mainstream music. The Urban Marketing department grew awareness of the iTunes brand in the urban community, and made iTunes more accessible to the urban audience via non-traditional marketing avenues. These strategies gave iTunes substantially increased sales to the urban audience.
Before Apple, as technology director for Time Inc. New Media, she streamlined new media platforms, building a consistent brand across all the company, raising the technological quality while reducing costs and raising efficiency. She sharpened her focus on technological innovation while being a technology manager for Condé Nast Publications, Associated Press, and Sports Illustrated.
Ms. Julien's combination of musical passion, human warmth and technological vision make her a person with answers in the complex, ever-changing world where music, business and technology intersect.