Royce Monroe is a prominent executive in the music industry, currently serving as the General Manager of Generation Now, an imprint under Atlantic Records. He is based in Atlanta, Georgia, where he plays a crucial role in one of the city's leading Hip-Hop labels. Royce is known for his extensive experience in both music creation and business management, with a focus on increasing the profitability and business growth of the label.

Generation Now is home to some of the biggest names in contemporary Hip-Hop, including artists like Lil Uzi Vert, Jack Harlow, and DJ Drama. Royce's work involves overseeing various aspects of artist development, from production and engineering to branding and marketing. He is particularly passionate about helping artists navigate the complexities of the music industry, ensuring they understand both the creative and business sides of their careers. 

In addition to his executive responsibilities, Royce Monroe is also involved in initiatives aimed at discovering and mentoring new talent. Through various platforms, he offers aspiring artists opportunities to receive feedback on their music, providing them with invaluable insights from his wealth of industry knowledge. Royce's career is marked by a commitment to fostering talent and driving success within the music industry, making him a respected figure in the Hip-Hop community.