Keynote - Own the Fan: Rewriting the Playbook with Alexandra Kay, Beth Keith & Andreea Gleeson
In a landscape where algorithms change overnight, ownership is everything. Alexandra Kay and her manager Beth Keith sit down with Andreea Gleeson to break down how they’ve turned millions of followers into a high-converting, career-defining fanbase, fueling chart success, sold-out tours, and a multi-dimensional business beyond the music itself. From data-driven decisions to direct fan relationships, this conversation pulls back the curtain on the strategies redefining what it means to build and own a modern music career.
Featured Speakers:
Alexandra Kay, Artist & Entrepreneur, Alexandra Kay / The Coffee Girl
With over 8.7 MILLION social media followers, Alexandra Kay, who starred on Netflix’s seriesWestside, holds the rare and extraordinary ability to genuinely connect with audiences by just being her authentic true self via heartfelt melodies, her “refreshing brand of storytelling…custom-made for the country music genre” (People), and her “angelic, yet soaring vocals” (American Songwriter). Cementing herself as a force to be reckoned with in the industry, the bright and tenacious rising star thatBillboard acclaimed as “an adept, propitious singer-songwriter,” dropped her debut album - All I’ve Ever Known - in 2023. The project reached #1 on the iTunes All Genre and Country charts globally and earned her a spot in the Top 10 on Billboard’s Current Country Album, Emerging Artist and HeatSeeker charts, independently. Now, signed to BBR Music Group/BMG Nashville and named to Opry NextStage Class of 2026,Pandora’s “2025 Artist to Watch: Country” list and CMT’s “Next Women of Country: Class of 2025,”Alexandra has notched a series of milestones over the last few years including headlining her own tour, joining Jelly Roll on his Beautifully Broken Arena Tour where she was taken under his wing and being featured on the GRAMMY-nominated Twisters movie soundtrack. Taking 2025 to the next level, the captivating songstress commanded stages worldwide.Having just wrapped dates with Old Dominion along with opening her coffee shop, The Coffee Girl, theBillboard-charting country riser recently released her sophomore album, Second Wind and closed out her third headlining tour of the year. Featuring her debut single “Straight For The Heart” the electrifying new anthem impacted country radio among the most added, joining the company of Taylor Swift and Carrie Underwood in the Top 5 for most first-week stations by a debut solo female artist.
Beth Keith, Manager / Agent / Partner, Sound Talent Group
Beth Keith is a partner at Sound Talent Group where she plays a central role in the company’s growth and diverse roster. Keith is known for taking a structured, data-informed approach to building sustainable artist careers, with a focus on long-term audience growth, scalable touring models, and revenue diversification. She has been recognized as a 2025 BillboardTouring Power Player and a 2024 Nashville Briefing Disruptor, and is a member of the Recording Academy, the Country Music Association and the Academy of Country Music. In addition to her role as an agent, Keith also works as a manager, bringing a dual perspective that aligns touring strategy with overall business development. Her work with Alexandra Kay highlights this approach, translating digital growth into consistent ticket sales, expanded market reach, and a broader business platform that extends beyond recorded music. She focuses on building integrated strategies that connect touring, content, brand partnerships, and direct-to-consumer channels to drive measurable, long-term results.
Andreea Gleeson, Founder/CEO, AGA (Andreea Gleeson Advisory)
Andreea Gleeson is the founder of AGA (Andreea Gleeson Advisory), where she partners with investors, platforms, and companies across music and technology to navigate industry transformation and build what’s next. She previously served as CEO of TuneCore, where she spent a decade building the infrastructure that enables independent artists to release music globally, reach audiences directly, and build sustainable careers on their own terms. Known for operating at the intersection of culture, data, and business model innovation, Andreea has been at the center of the shifts redefining the music industry, from creator ownership and global distribution to data driven artist development. Her work continues to focus on building the future for artists by shaping the systems, strategies, and opportunities that empower the next generation of creators.
