MEMORIAL TRIBUTE - Remembering Jeremy Gruber
Adina Friedman, Co-Lead Management, Artist House Management Collective
After seven years leading major label marketing campaigns spanning digital, advertising, direct-to-consumer, and media for artists from Bruno Mars to Paramore, Adina Friedman transitioned into artist management in 2012, joining John Legend’s manager as part of his team. She played an early role in launching Meghan Trainor’s career and, for over a decade, has built and managed the multifaceted career of Billboard Award–winning violinist Lindsey Stirling. She now serves as co-lead of management at AHMC (Artist House Management Collective) where she also manages Izzy Escobar. Before joining AHMC, Adina served as President of Friends At Work’s management division.
Seth Kallen, Founder, This Fiction
Seth Kallen is the founder of This Fiction, an artist management company, label, and publisher based in Los Angeles and London. Over 22 years, he has worked with artists including X Ambassadors and JP Saxe, and the company's roster today includes Tally Hall, Will Linley, Tors Oliver Hazard, The Barr Brothers, Jukebox The Ghost and MELT. It's been a big year. Tally Hall's tour sold out 3,000- to 4,000-capacity venues within minutes. Tyler Ballgame released a critically acclaimed album on Rough Trade Records. Will Linley's single "Holding the Line" was featured on the soundtrack of Amazon's Off Campus. Beyond management, This Fiction co-owns the publishing company Campfire Music with Spark Music Group and runs the label This Side Up Sounds, with releases from Ben Kidson and Tors. Seth has also produced music festivals, and he hosts This Trip, a retreat in Mexico for artist managers.
