Plates is an AI-powered marketing intelligence platform for the music industry. It has a wide range of automated analytics features including song surge/trend detection and cause analysis, analysis of release campaigns, playlist updates, TikTok sounds data tracking, social media audience analysis, catalogue uplift analysis, artist updates etc etc. All of which might require an analyst, or a marketer to spend hours pulling data and compiling, whereas they now take seconds in Plates. It's targeted at artist managers and marketers, with leading management companies like Crush, Blue Rain Coat and Foundation already using it daily, alongside streaming teams, audience/digital people, analysts and A&R's across labels like Virgin, Roc Nation, Glassnote, Empire, Partisan, Disney etc.