Alejandra Olea, Managing Director for the Americas at Believe—one of the world’s leading digital music companies—has firmly established herself as a powerful force within the Latin music ecosystem. As one of the few women leading regional operations for a global music powerhouse, Olea stands out as a trailblazer, championing Latin American creativity on the international stage throughout her career.

Before joining Believe in 2020, Olea served as General Manager for Stingray Music, Canada's largest independent media company, where she successfully led operations across Latin America, driving both growth and brand recognition in the region. Prior to that, she was Vice President of Integrated Sales at BBC Worldwide Latin America & US Hispanic, overseeing channel distribution and the sale of programs and formats.

Olea's extensive experience also includes senior roles at DIRECTV Latin America, where she was Regional Director, as well as sales leadership positions at Sony Pictures Television Latin America and Tepuy/Telemundo International. She has also brought her strategic expertise to consulting projects with Deezer and Naim Media.

A graduate of Georgetown University's School of Foreign Service, Olea deepened her analytical acumen in 2019 by completing the Harvard Business Analytics Program (HBAP), further equipping her to lead in the rapidly evolving digital music industry.

Honors:

Billboard Global Power Players 2024, 2025

Billboard Women in Music 2023, 2024, 2025

Billboard Latin Power Players 2023, 2024

LAMC Wonder Women in Music, 2025