Keynote Interview
Speakers:
Alejandra Olea - Managing Director, Believe Americas
Alejandra Olea, Managing Director for the Americas at Believe—one of the world’s leading digital music companies—has firmly established herself as a powerful force within the Latin music ecosystem. As one of the few women leading regional operations for a global music powerhouse, Olea stands out as a trailblazer, championing Latin American creativity on the international stage throughout her career.
Before joining Believe in 2020, Olea served as General Manager for Stingray Music, Canada's largest independent media company, where she successfully led operations across Latin America, driving both growth and brand recognition in the region. Prior to that, she was Vice President of Integrated Sales at BBC Worldwide Latin America & US Hispanic, overseeing channel distribution and the sale of programs and formats.
Olea's extensive experience also includes senior roles at DIRECTV Latin America, where she was Regional Director, as well as sales leadership positions at Sony Pictures Television Latin America and Tepuy/Telemundo International. She has also brought her strategic expertise to consulting projects with Deezer and Naim Media.
A graduate of Georgetown University's School of Foreign Service, Olea deepened her analytical acumen in 2019 by completing the Harvard Business Analytics Program (HBAP), further equipping her to lead in the rapidly evolving digital music industry.
Honors:
Billboard Global Power Players 2024, 2025
Billboard Women in Music 2023, 2024, 2025
Billboard Latin Power Players 2023, 2024
LAMC Wonder Women in Music, 2025
In conversation with Neeta Ragoowansi - President of MMF-US and IMMF, and Women in Music, Global Co-Chair
Neeta Ragoowansi has been a music business professional and entertainment attorney for 30+ years, serving as a strategic advisor, business development resource, and legal counsel to entertainment and tech industry clients. She is President of Music Managers Forum – US (MMF-US), Co-Founder of NPREX (National Performing Rights Exchange), a Global Co-Chair for Women in Music and Chair of the Diversity & Inclusion Task Force of the American Bar Association’s Forum on the Entertainment & Sports Industries. Neeta serves on the advisory boards of IMMF (International Music Managers Forum), Gritty in Pink, and All About Music Conference (India).
Her past roles include Executive Director of Folk Alliance International; Senior Counsel, Legal & Business Affairs for Global Citizen; founding head of artist-label relations and legal counsel for SoundExchange; Vice President of Business Development & Legal Affairs at Tunesat; and Assistant General Counsel for The Kennedy Center for the Performing Arts and the National Symphony Orchestra Association. Neeta has also served as a board governor of The Recording Academy (New York and DC Chapters) for over a decade, and as Chair of the Diversity & Inclusion Task Force and Sponsorship Chair of the American Bar Association’s Forum on the Entertainment & Sports Industries.
A sought-after speaker, Neeta has presented at more than 400 music industry conferences on topics including the global music business, artist management, licensing models, legal and copyright issues, as well as diversity, women’s leadership and empowerment.