Presentation - Breaking the Ice with Social Media Marketing
This is a brief overview of music marketing from the bottom up. It focuses primarily on tactics that anyone can easily deploy in order to grow their social media presence, streams and community. We discuss why people check out new artists and how to maximize on that with your branding and with a compelling, actionable content strategy for artists.
Featured Speaker:
Matt Bacon - Founder, Sapphire Eye & Dropout Media
Matt Bacon is a marketing director, A&R, and manager specializing in the world of heavy metal. Matt has worked with a wide range of artists from pop stars like Mitski and boygenius to rock icons Coven and Arthur Brown by way of legendary bands Killswitch Engage, Neurosis and Apocalyptica as well as labels including Prophecy Productions, Run For Cover, and Metal Blade.