Paul Pacifico is CEO of the Music Commission under the Saudi Ministry of Culture, with

responsibility for national music sector development across policy, regulation, education and

the commercial sector.

Paul has been included both in Billboard’s list of International Power Players, and the Shesaid.so

Alternative Power List.

Prior to taking up his current role in January 2023, Paul was CEO of the Association of

Independent Music (‘AIM’), which represents the UK’s community of music entrepreneurs

including independent labels, service companies and self-releasing artists amongst its 1000

members.

Before his tenure at AIM, Paul was CEO of the UK’s Featured Artists Coalition (‘FAC’), and

founding President of the International Artist Organisation (‘IAO’), representing the artists in the

music industry.

Paul has held the position of Associate Professor at Berklee Valencia, Spain, where he continues

to teach as a Guest Lecturer. He was a Trustee of English National Ballet, on the Boards of UK

Music, Impala, the Music Advisory Board for London’s Roundhouse and a member of the

Strategic Advisory Board for the Creative UK.

Alongside his formal industry roles, Paul has had a long career as a performer and entrepreneur

in music, working with artists including Stevie Wonder, Quincy Jones and Jimmy Cliff and

advising on music strategy and projects for clients such as Coca Cola, British Olympic

Committee, British Athletics, Goodwood, Save the Children, Gibson and Aston Martin.