PRESENTATION - Amazon Music 101 for Independent Managers
Amazon Music 101 for Independent Managers will provide an overview of Amazon Music’s history, strategy, and approach to music specifically in the independent sector. We will detail some key resources and strategies to take advantage of Amazon Music's offerings, as well as sharing how artists can best engage with all the tools we have to offer.
Presenters:
Jenni Tay: Sr. Artist Relations Manager, Amazon Music
Sarah DeMarco: Sr. Manager, Artist Relations, Amazon Music
Yazid Britt - Artist Relations | ROTATION - Hip Hop, R&B & Afro, Amazon Music
Jenni Tay, with over 17 years in the digital music industry, is a Sr. Artist Relations Manager for Amazon Music. Jenni oversees the relationships between Amazon Music and artist management teams across all genres, works closely on the Amazon Music Original program, and participates in the developing artist program Breakthrough, as well as Amazon Music Presents, Songline, and Amazon Music Live. Jenni has led the launch of exclusive projects with Post Malone, Jelly Roll, Tim McGraw, Myles Smith, Kane Brown, Lianey Wilson, Megan Moroney, Royal Otis, and Wyatt Flores to name a few. She helped in Amazon Music’s Breakthrough artist program for BRELAND, Bailey Zimmerman, Nate Smith, and Dasha.
Sarah DeMarco, with over 15 years in the music industry, is an Artist Relations Manager for Amazon Music in Nashville. She oversees relationships with artists and their teams across genres, leading campaigns and integration strategies for Artist to Watch, Breakthrough, Stagecoach, ACMs, and CMA Fest. Sarah has spearheaded launches for Garth Brooks, Jelly Roll, Lainey Wilson, Post Malone, and the Eric Church and John Fogerty “Up Around The Bend” Amazon Music Original, which became the Prime Video NASCAR Anthem in 2025. Prior to Amazon Music, she worked at Rostrum Records, Capitol Records, and AWAL supporting artists on the creative marketing and management side.
Yaz Britt is a music executive and creative strategist shaping the next wave of culture. With a background in artist management, brand building, and immersive marketing, Yaz specializes in developing talent and bringing bold ideas to life at the intersection of music, storytelling, and community.