PRESENTATION - SoundOn Distribution
Brian Moroney, Music Partnerships Manager, SoundOn/TikTok
Shilpa Sadagopan, Sr. Creator Marketing Manager, SoundOn/TikTok
Shilpa Sadagopan currently works on the SoundOn promotion team at TikTok, specializing in creator marketing and data driven trend analytics. Previously, she worked on digital marketing teams at Soundcloud and Virgin Music, and has successfully grown her own following on TikTok - helping to curate an understanding of the creator experience. Throughout all of these endeavors, the indie artist experience remains at the focal point and is the primary driving force for her work.
Brian Moroney is an A&R executive with over six years of experience in the music industry, specializing in artist development, marketing strategy, and deal negotiation. He has played a key role in generating multi-million dollar independent artist deals, contributing to Grammy-winning and chart-topping releases, and building a catalog with billions of streams. Brian has signed and developed artists across pop, indie, alternative, and hip hop. He previously worked as Director of A&R at Records Co. / Sony Music and ONErpm and runs Fly on the Wall Music, where he continues to manage artists and producers.
He is currently on the Music Partnerships team at SoundOn, leading A&R efforts and building the roster with artists such as Cafuné, ALINA, Charlotte Sands, Catie Turner, and more.