Alex Heiche founded Sound Royalties with the vision of providing funding to music creatives without ever taking ownership of copyrights. This creative financing alternative was the first of its kind, and Sound Royalties continues to be the leading royalty finance firm. Alex possesses decades of experience in providing funds and finance raising strategies to leading music industry professionals, including GRAMMY-Award winners, platinum recording artists, and notable music industry executives in every genre, always with the utmost discretion and privacy.

A respected thought leader, Alex has shared his knowledge at many industry events and organizations, including the Recording Academy, SXSW, BESLA, the American Bar Association, the North American Law Summit, the Music Managers Forum, AIMP, and others. Alex volunteers as a guest educator at schools like Vanderbilt University, Georgia State University, and Belmont University. Alex’s expertise has been featured in The Wall Street Journal, Forbes, Billboard, Rolling Stone and more. 

 He sits on the Board of the Music Biz Association and the Nashville Chapter Sounding Board of Free Guitars4Kids, is a member of the Recording Academy, Songwriters of North America, the Gospel Music Association, the Country Music Association, the Americana Music Association, A2IM, the Rock & Roll Hall of Fame, the Nashville Songwriters Association International, BESLA, and the Songwriters Hall of Fame.