PANEL - The Business Behind the Artist: Infrastructure, Income, and the Modern Team
Behind every successful artist is a well-built business. This panel brings together leaders from, Artist Growth, EVEN, Duetti and Life’s Jam to explore the systems, teams and revenue strategies that power today’s artist careers. From building the right operational infrastructure and managing day-to-day operations to unlocking new income streams, the panelists will share practical insights into how managers can scale efficiently and build sustainable, growth-focused businesses around their artists.
Featured Speakers:
Matt Urmy, CEO & Founder, Artist Growth
Matt Urmy is a multi-faceted entrepreneur, musician, poet, and healer whose journey spans diverse creative and business landscapes. Born in New York City, Matt moved to Nashville at age 4, where his early immersion in the music industry sparked a lifelong passion for songwriting and performance. His artistic development continued through high school, expanding to include poetry alongside his musical pursuits.
After initially majoring in poetry at the University of Tennessee Knoxville, Matt took time away from formal education to travel and focus on music before returning to complete his degree in creative writing. His quest for knowledge and spiritual growth led him to New Zealand, where he lived among and studied with indigenous Maori healers—an experience he describes as deeply transformative. Upon returning to Knoxville, which served as his home base while touring as a musician, Matt furthered his formal education by earning an MFA from Spalding University.
Matt's entrepreneurial spirit emerged prominently with the founding of Artist Growth, a platform created to help artists and creators manage their careers. Under his leadership, the company evolved into a leading enterprise roster management system serving the music and media industries.
Litza Roumeliotis, Director of Artist and Partner Strategy, EVEN
Litza Roumeliotis is a seasoned music industry professional with over a decade of diverse experience spanning radio, touring, major labels, and fan-driven strategy. Throughout her career, she has developed a deep understanding of the full music ecosystem, from grassroots artist relations and live event execution to strategic release campaigns and industry partnerships. Early roles at outlets such as Dash Radio and touring with artists like TLC provided a hands-on foundation in audience engagement and industry dynamics. Over time, Litza has built a reputation for her ability to blend creative thinking with analytical insight, championing fan data and artist ownership as core components in sustainable music careers.
In her current role as Director of Artist and Partner Strategy at EVEN, Litza leverages her broad toolkit to help artists connect more meaningfully with their audiences while navigating the evolving music business landscape. Her work includes orchestrating campaigns that deepen fan engagement, fostering important industry partnerships, and shaping initiatives that reflect both commercial and artistic value.
Rachael Bronstein, Founder & Financial Coach, Life's Jam
Rachael Bronstein is a financial coach and the founder of Life’s Jam, where she empowers music industry professionals with practical tools for financial organization and planning. Her career began in production finance at NBC, where she developed a deep respect for the behind-the-scenes talents that make live performances possible. Motivated by the challenges posed by the pandemic, she launched Life’s Jam to help these professionals manage their personal and professional finances more effectively.
Over the past five and a half years, Rachael has collaborated with industry organizations including the Country Music Association, where she also serves as a CMA Ambassador, and Women in Music. She helped start the financial coaching program with MusiCares, extending support to those in need, and regularly provides on-the-road coaching for touring crews navigating the unique challenges of tour life. She also shares her expertise through a monthly financial wellness column for Projection, Lights, & Staging News (PLSN) magazine and is a proud member of the Recording Academy.
In addition to her work with Life’s Jam, Rachael serves on the board of ECCHO Live, a nonprofit supporting live event professionals with tools, workshops, education, networking, and mental health resources.
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Moderator:
TBC
