Artist management, and the role management plays in an artist's business and career, has been evolving with the industry. Changes in monetization and promotional structures are altering the demands of day-to-day and long-term strategy, and a manager's role as a type of CEO of an artist's company has shifted.
This panel will analyze the structure and function of management teams and discuss changing methods, innovations, and strategic activity. We'll explore the ways that managers are working across marketing, distribution, live streaming, and other verticals, as well as garnering and deploying investment, to address today's environment.
Wesley T. A’Harrah, Manager at Rare Sound & Hyper Orange
Genius, Producer/DJ and CEO, Mixtape Monopoly (Urban Digital Distribution, Marketing and Management Firm)
Ljuba Castot, Artist Manager (Kiesza, Andreas Moss, Wyn Starks, Manchado, Chew FU, Breedlove, Bobby Brickstone)
Moderator: Neeta Ragoowansi, President, MMF-US and Global Co-Chair, Chapters for Women in Music